Social media influencers and brands: a cognitive-affective model proposal and empirical examination

Bibliographic Details
Main Author: César Garrido, Silvia J.
Other Authors: Jiménez Castillo, David
Format: info:eu-repo/semantics/doctoralThesis
Language:English
Published: Universidad de Almería 2019
Subjects:
Online Access:http://hdl.handle.net/10835/7143