Social media influencers and brands: a cognitive-affective model proposal and empirical examination
Main Author: | César Garrido, Silvia J. |
---|---|
Other Authors: | Jiménez Castillo, David |
Format: | info:eu-repo/semantics/doctoralThesis |
Language: | English |
Published: |
Universidad de Almería
2019
|
Subjects: | |
Online Access: | http://hdl.handle.net/10835/7143 |
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