The Impact of Social Media on Restaurant Corporations’ Financial Performance
Social media, in the form of online reviews (ORs), has become an essential element for consumers in the restaurant industry, providing reliable and unbiased information based on the dining experiences of other consumers. Social media is not only a crucial phenomenon for the strategy of restaurants,...
Main Authors: | Fernández Miguélez, Sergio M., Díaz Puche, Miguel, Campos Soria, Juan A., Galán Valdivieso, Federico |
---|---|
Format: | info:eu-repo/semantics/article |
Language: | English |
Published: |
MDPI
2020
|
Subjects: | |
Online Access: | http://hdl.handle.net/10835/7742 |
Similar Items
- Color y restaurant design
-
Creación de un restaurant "Innovar S.A. en la Universidad de Cuenca en el período 2006-2015
by: Alvear Espinosa, Lidia Jackeline, et al.
Published: (2014) -
A Review of Consumer Affinity Research: Recent Advances and Future Directions
by: Pérez Mesa, Juan Carlos, et al.
Published: (2023) -
A Spanish & healhy restaurant in Poland
by: Fernández Moreno, Juan
Published: (2015) -
The Relationship between Social Responsibility and Business Performance: An Analysis of the Agri-Food Sector of Southeast Spain
by: Martos Pedrero, Antonio, et al.
Published: (2020)