Measurement of Service Quality in Trade Fair Organization
The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role...
| Auteurs principaux: | , , |
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| Format: | info:eu-repo/semantics/article |
| Langue: | English |
| Publié: |
MDPI
2020
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| Sujets: | |
| Accès en ligne: | http://hdl.handle.net/10835/8924 |
| _version_ | 1789406373996396544 |
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| author | Jiménez Guerrero, José Felipe Burgos Jiménez, Jerónimo de Tarifa Fernández, Jorge |
| author_facet | Jiménez Guerrero, José Felipe Burgos Jiménez, Jerónimo de Tarifa Fernández, Jorge |
| author_sort | Jiménez Guerrero, José Felipe |
| collection | DSpace |
| description | The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role played by the fair organizer. The present work analyzes the latter and their importance to the success of a trade fair, which is measured by the quality of the services offered to exhibitors. Using a sample of exhibitors at an International Spanish trade fair, regression analysis is used to examine, at the exploratory level, some quality aspects linked to organizers that can affect the fulfillment of objectives established by exhibitors prior to attending a fair. The results obtained reveal that two dimensions of quality linked to the organizer (event design and quality of results) highly correlate with the final perceptions of exhibitors, and that their deficient quality level prevents the exhibitors from reaching their fair goals. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-8924 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2020 |
| publisher | MDPI |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-89242023-04-12T19:05:33Z Measurement of Service Quality in Trade Fair Organization Jiménez Guerrero, José Felipe Burgos Jiménez, Jerónimo de Tarifa Fernández, Jorge trade fair exhibitor fair organizer perceptions service quality satisfaction The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role played by the fair organizer. The present work analyzes the latter and their importance to the success of a trade fair, which is measured by the quality of the services offered to exhibitors. Using a sample of exhibitors at an International Spanish trade fair, regression analysis is used to examine, at the exploratory level, some quality aspects linked to organizers that can affect the fulfillment of objectives established by exhibitors prior to attending a fair. The results obtained reveal that two dimensions of quality linked to the organizer (event design and quality of results) highly correlate with the final perceptions of exhibitors, and that their deficient quality level prevents the exhibitors from reaching their fair goals. 2020-11-23T12:08:13Z 2020-11-23T12:08:13Z 2020-11-17 info:eu-repo/semantics/article 2071-1050 http://hdl.handle.net/10835/8924 en https://www.mdpi.com/2071-1050/12/22/9567 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess MDPI |
| spellingShingle | trade fair exhibitor fair organizer perceptions service quality satisfaction Jiménez Guerrero, José Felipe Burgos Jiménez, Jerónimo de Tarifa Fernández, Jorge Measurement of Service Quality in Trade Fair Organization |
| title | Measurement of Service Quality in Trade Fair Organization |
| title_full | Measurement of Service Quality in Trade Fair Organization |
| title_fullStr | Measurement of Service Quality in Trade Fair Organization |
| title_full_unstemmed | Measurement of Service Quality in Trade Fair Organization |
| title_short | Measurement of Service Quality in Trade Fair Organization |
| title_sort | measurement of service quality in trade fair organization |
| topic | trade fair exhibitor fair organizer perceptions service quality satisfaction |
| url | http://hdl.handle.net/10835/8924 |
| work_keys_str_mv | AT jimenezguerrerojosefelipe measurementofservicequalityintradefairorganization AT burgosjimenezjeronimode measurementofservicequalityintradefairorganization AT tarifafernandezjorge measurementofservicequalityintradefairorganization |