Measurement of Service Quality in Trade Fair Organization
The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
MDPI
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/8924 |