Measurement of Service Quality in Trade Fair Organization

The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role...

全面介绍

书目详细资料
Main Authors: Jiménez Guerrero, José Felipe, Burgos Jiménez, Jerónimo de, Tarifa Fernández, Jorge
格式: info:eu-repo/semantics/article
语言:English
出版: MDPI 2020
主题:
在线阅读:http://hdl.handle.net/10835/8924