Green Packaging from Consumer and Business Perspectives

Sustainable development is a global objective that aims to address the societal challenge of climate action, the environment, resource efficiency, and raw materials. In this sense, an important strategy is the promotion of green packaging, that is, the use of sustainable materials and designs for th...

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Main Authors: Wandosell, Gonzalo, Parra Meroño, Maria C., Alcayde García, Alfredo, Baños Navarro, Raúl
Format: info:eu-repo/semantics/article
Language:English
Published: MDPI 2021
Subjects:
Online Access:http://hdl.handle.net/10835/9510
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author Wandosell, Gonzalo
Parra Meroño, Maria C.
Alcayde García, Alfredo
Baños Navarro, Raúl
author_facet Wandosell, Gonzalo
Parra Meroño, Maria C.
Alcayde García, Alfredo
Baños Navarro, Raúl
author_sort Wandosell, Gonzalo
collection DSpace
description Sustainable development is a global objective that aims to address the societal challenge of climate action, the environment, resource efficiency, and raw materials. In this sense, an important strategy is the promotion of green packaging, that is, the use of sustainable materials and designs for the packaging of goods. In recent years, many research works have been published in the specialised area covering the different perspectives and dimensions of green packaging. However, to our knowledge, no previous investigations have analysed the research activity on green packaging from business and consumer perspectives. The present study intends to fill this gap by analysing all of the publications found in the Scopus database with the help of visual analytic tools, including word clouds and Gephi network visualization software. More specifically, our study analyses the impact of green packaging from business and consumer viewpoints, including some specific issues such as the design and materials used in green packaging, green packaging costs, marketing strategies and corporate social responsibility related to green packaging, and the impact of green packaging in waste management, the circular economy, logistics, and supply chain management. The results obtained reveal the growing interest of scholars and researchers in all of these dimensions, as is made patently clear by the increasing number of journal publications in recent years. The practical implications of this study are significant, given the growing awareness among companies and consumers about the importance of the promotion of sustainable development through green packaging alternatives. More specifically, the results of this research could be very useful for all of those agents who are interested in learning about the main lines of research being developed in the field of green packaging.
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spelling oai:repositorio.ual.es:10835-95102023-04-12T19:31:51Z Green Packaging from Consumer and Business Perspectives Wandosell, Gonzalo Parra Meroño, Maria C. Alcayde García, Alfredo Baños Navarro, Raúl green packaging sustainable packaging eco-friendly packaging consumer behaviour business waste management circular economy supply chain green logistics green marketing Sustainable development is a global objective that aims to address the societal challenge of climate action, the environment, resource efficiency, and raw materials. In this sense, an important strategy is the promotion of green packaging, that is, the use of sustainable materials and designs for the packaging of goods. In recent years, many research works have been published in the specialised area covering the different perspectives and dimensions of green packaging. However, to our knowledge, no previous investigations have analysed the research activity on green packaging from business and consumer perspectives. The present study intends to fill this gap by analysing all of the publications found in the Scopus database with the help of visual analytic tools, including word clouds and Gephi network visualization software. More specifically, our study analyses the impact of green packaging from business and consumer viewpoints, including some specific issues such as the design and materials used in green packaging, green packaging costs, marketing strategies and corporate social responsibility related to green packaging, and the impact of green packaging in waste management, the circular economy, logistics, and supply chain management. The results obtained reveal the growing interest of scholars and researchers in all of these dimensions, as is made patently clear by the increasing number of journal publications in recent years. The practical implications of this study are significant, given the growing awareness among companies and consumers about the importance of the promotion of sustainable development through green packaging alternatives. More specifically, the results of this research could be very useful for all of those agents who are interested in learning about the main lines of research being developed in the field of green packaging. 2021-02-01T09:04:27Z 2021-02-01T09:04:27Z 2021-01-28 info:eu-repo/semantics/article 2071-1050 http://hdl.handle.net/10835/9510 en https://www.mdpi.com/2071-1050/13/3/1356 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess MDPI
spellingShingle green packaging
sustainable packaging
eco-friendly packaging
consumer behaviour
business
waste management
circular economy
supply chain
green logistics
green marketing
Wandosell, Gonzalo
Parra Meroño, Maria C.
Alcayde García, Alfredo
Baños Navarro, Raúl
Green Packaging from Consumer and Business Perspectives
title Green Packaging from Consumer and Business Perspectives
title_full Green Packaging from Consumer and Business Perspectives
title_fullStr Green Packaging from Consumer and Business Perspectives
title_full_unstemmed Green Packaging from Consumer and Business Perspectives
title_short Green Packaging from Consumer and Business Perspectives
title_sort green packaging from consumer and business perspectives
topic green packaging
sustainable packaging
eco-friendly packaging
consumer behaviour
business
waste management
circular economy
supply chain
green logistics
green marketing
url http://hdl.handle.net/10835/9510
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