Golden arches east: McDonald´s in east Asia

Golden Arches East: McDonalds in East Asia is an absorbing read that delves into more than just eating; it grapples with the big issues like the impact of local vis-à-vis the global by looking into the interplay of McDonald?s in five Asian economies. Watson, et al concludes that in several spaces -...

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Bibliographic Details
Other Authors: Watson, James L. (Editor)
Format: Book
Language:Spanish
English
Subjects: