Golden arches east: McDonald´s in east Asia

Golden Arches East: McDonalds in East Asia is an absorbing read that delves into more than just eating; it grapples with the big issues like the impact of local vis-à-vis the global by looking into the interplay of McDonald?s in five Asian economies. Watson, et al concludes that in several spaces -...

Ausführliche Beschreibung

Bibliographische Detailangaben
Weitere Verfasser: Watson, James L. (HerausgeberIn)
Format: Buch
Sprache:Spanish
English
Schlagworte: