Golden arches east: McDonald´s in east Asia

Golden Arches East: McDonalds in East Asia is an absorbing read that delves into more than just eating; it grapples with the big issues like the impact of local vis-à-vis the global by looking into the interplay of McDonald?s in five Asian economies. Watson, et al concludes that in several spaces -...

ver descrição completa

Detalhes bibliográficos
Outros Autores: Watson, James L. (Editor)
Formato: Livro
Idioma:Spanish
English
Assuntos: