Brand Storytelling – Origins & Changes

“Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organiza...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Tena, M.E. (María Eugenia), Arrese, Á. (Ángel)
التنسيق: info:eu-repo/semantics/bachelorThesis
اللغة:eng
منشور في: 2015
الموضوعات:
الوصول للمادة أونلاين:https://hdl.handle.net/10171/39477