Brand Storytelling – Origins & Changes
“Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organiza...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/bachelorThesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10171/39477 |
| Summary: | “Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organizations in order to set a differentiation in an extremely cluttered business environment. |
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