Brand Storytelling – Origins & Changes
“Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organiza...
| Main Authors: | , |
|---|---|
| Format: | info:eu-repo/semantics/bachelorThesis |
| Language: | eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10171/39477 |
| _version_ | 1793400288602750976 |
|---|---|
| author | Tena, M.E. (María Eugenia) Arrese, Á. (Ángel) |
| author_facet | Tena, M.E. (María Eugenia) Arrese, Á. (Ángel) |
| author_sort | Tena, M.E. (María Eugenia) |
| collection | DSpace |
| description | “Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organizations in order to set a differentiation in an extremely cluttered business environment. |
| format | info:eu-repo/semantics/bachelorThesis |
| id | oai:dadun.unav.edu:10171-39477 |
| institution | Universidad de Navarra |
| language | eng |
| publishDate | 2015 |
| record_format | dspace |
| spelling | oai:dadun.unav.edu:10171-394772022-03-07T13:14:14Z Brand Storytelling – Origins & Changes Tena, M.E. (María Eugenia) Arrese, Á. (Ángel) Materias Investigacion::Comunicación “Storytelling” is a trendy term endlessly used by a significant amount of professionals in a large variety of fields nowadays, from anything that goes from marketing to cinema, through business and personal branding. Communicators are thriving to find and deliver the story behind brands and organizations in order to set a differentiation in an extremely cluttered business environment. 2015-12-07T13:08:29Z 2015-12-07T13:08:29Z 2015-12-07 2014-05 info:eu-repo/semantics/bachelorThesis https://hdl.handle.net/10171/39477 eng info:eu-repo/semantics/openAccess application/pdf |
| spellingShingle | Materias Investigacion::Comunicación Tena, M.E. (María Eugenia) Arrese, Á. (Ángel) Brand Storytelling – Origins & Changes |
| title | Brand Storytelling – Origins & Changes |
| title_full | Brand Storytelling – Origins & Changes |
| title_fullStr | Brand Storytelling – Origins & Changes |
| title_full_unstemmed | Brand Storytelling – Origins & Changes |
| title_short | Brand Storytelling – Origins & Changes |
| title_sort | brand storytelling – origins & changes |
| topic | Materias Investigacion::Comunicación |
| url | https://hdl.handle.net/10171/39477 |
| work_keys_str_mv | AT tenamemariaeugenia brandstorytellingoriginschanges AT arreseaangel brandstorytellingoriginschanges |