Adaptation of Business Models in Emerging Markets: The Case of Latin America
The aim of this thesis was to understand how the context of emerging markets influences business model configuration using on-line strategies. The research question posed at the beginning was the following: Which are the general principles and key success factors associated to on-line strategies in...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10171/54581 |