Comunicación organizacional en épocas de pandemia. Análisis de las estrategias comunicacionales empleadas por la empresa AlaU ante una crisis

AlaU is an online educational platform that was initially dedicated to providing preparation through pre-university courses, but two factors created a crisis within the company, the first is due to the communication of the current government about the elimination of the entrance exam and the seco...

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Bibliographic Details
Main Authors: Aguilar Riera, Joseline Carolina, Orellana Gómez, Miguel Ángel
Other Authors: Cevallos Ludeña, Cinthya María
Format: bachelorThesis
Language:spa
Published: Universidad de Cuenca 2022
Subjects:
Online Access:http://dspace.ucuenca.edu.ec/handle/123456789/39551