Comunicación organizacional en épocas de pandemia. Análisis de las estrategias comunicacionales empleadas por la empresa AlaU ante una crisis

AlaU is an online educational platform that was initially dedicated to providing preparation through pre-university courses, but two factors created a crisis within the company, the first is due to the communication of the current government about the elimination of the entrance exam and the seco...

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Detalhes bibliográficos
Main Authors: Aguilar Riera, Joseline Carolina, Orellana Gómez, Miguel Ángel
Outros Autores: Cevallos Ludeña, Cinthya María
Formato: bachelorThesis
Idioma:spa
Publicado em: Universidad de Cuenca 2022
Assuntos:
Acesso em linha:http://dspace.ucuenca.edu.ec/handle/123456789/39551