Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Limited research has empirically explored the antecedents that explain product-country image in the context of international marketing. This topic is particularly important as consumers’ concerns about sustainability and the country of origin are relevant factors influencing purchase decisions relat...

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Hlavní autoři: Serrano Arcos, María del Mar, Sánchez-Fernández, Raquel, Pérez-Mesa, Juan Carlos
Médium: info:eu-repo/semantics/article
Jazyk:English
Vydáno: MDPI 2021
Témata:
product-country image
image crises
subjective knowledge
perceived risk
organic and induced image
Spanish horticultural sector
On-line přístup:http://hdl.handle.net/10835/10045

Internet

http://hdl.handle.net/10835/10045

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