Public perception about fashion and beauty influencers
Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They are responsible for approaching the target audien...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2021
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| Online Access: | http://hdl.handle.net/10835/10276 |