Public perception about fashion and beauty influencers
Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They are responsible for approaching the target audien...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/10276 |
| _version_ | 1789408284604628992 |
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| author | María del Mar González López |
| author_facet | María del Mar González López |
| author_sort | María del Mar González López |
| collection | DSpace |
| description | Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They are responsible for approaching the target audience of brands to encourage the purchase of their products. Throughout the present work, the public perception with respect to the influencer of the fashion and make-up sector in particular will be analysed. Given the international nature and breadth of this sector, we will see how the public perceives this information, what their preferences are and, above all, what they get after this process. The main differences between national and international influencers will be mainly highlighted. Resumen: Dado el creciente éxito de las redes sociales como medio de comunicación y de publicidad, ha nacido una nueva figura cuyo concepto ya figura en algunos diccionarios: el influencer. Los influencers son una herramiente clave en el aumento de ventas de numerosas empresas. Se encargan de acercarse al público objetivo de las marcas para incitar a la compra de sus productos. A lo largo del presente trabajo, se trabajará entorno a la percepción del público con respecto a los influencers del sector moda y maquillaje en concreto. Dado el carácter internacional y la amplitud de este sector, se verá cómo el público percibe esta información, cuáles son sus preferencias y sobre todo, qué es lo que obtienen tras este proceso. Asímismo, se realizará hincapié en las principales diferencias que encuentran entre influencers nacionales e internacionales. |
| format | info:eu-repo/semantics/doctoralThesis |
| id | oai:repositorio.ual.es:10835-10276 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2021 |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-102762023-04-13T00:55:15Z Public perception about fashion and beauty influencers Percepción del público sobre influencers del sector moda y belleza María del Mar González López Trabajo Fin de Máster de la Universidad de Almería Influencer Social networks Influencer Marketing Public Perception Responsability Brands Redes Sociales Marketing de influencia Público Percepción Responsabilidad Marcas Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They are responsible for approaching the target audience of brands to encourage the purchase of their products. Throughout the present work, the public perception with respect to the influencer of the fashion and make-up sector in particular will be analysed. Given the international nature and breadth of this sector, we will see how the public perceives this information, what their preferences are and, above all, what they get after this process. The main differences between national and international influencers will be mainly highlighted. Resumen: Dado el creciente éxito de las redes sociales como medio de comunicación y de publicidad, ha nacido una nueva figura cuyo concepto ya figura en algunos diccionarios: el influencer. Los influencers son una herramiente clave en el aumento de ventas de numerosas empresas. Se encargan de acercarse al público objetivo de las marcas para incitar a la compra de sus productos. A lo largo del presente trabajo, se trabajará entorno a la percepción del público con respecto a los influencers del sector moda y maquillaje en concreto. Dado el carácter internacional y la amplitud de este sector, se verá cómo el público percibe esta información, cuáles son sus preferencias y sobre todo, qué es lo que obtienen tras este proceso. Asímismo, se realizará hincapié en las principales diferencias que encuentran entre influencers nacionales e internacionales. 2021-03-15T10:41:06Z 2021-03-15T10:41:06Z 2019-12 info:eu-repo/semantics/doctoralThesis http://hdl.handle.net/10835/10276 en Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
| spellingShingle | Trabajo Fin de Máster de la Universidad de Almería Influencer Social networks Influencer Marketing Public Perception Responsability Brands Redes Sociales Marketing de influencia Público Percepción Responsabilidad Marcas María del Mar González López Public perception about fashion and beauty influencers |
| title | Public perception about fashion and beauty influencers |
| title_full | Public perception about fashion and beauty influencers |
| title_fullStr | Public perception about fashion and beauty influencers |
| title_full_unstemmed | Public perception about fashion and beauty influencers |
| title_short | Public perception about fashion and beauty influencers |
| title_sort | public perception about fashion and beauty influencers |
| topic | Trabajo Fin de Máster de la Universidad de Almería Influencer Social networks Influencer Marketing Public Perception Responsability Brands Redes Sociales Marketing de influencia Público Percepción Responsabilidad Marcas |
| url | http://hdl.handle.net/10835/10276 |
| work_keys_str_mv | AT mariadelmargonzalezlopez publicperceptionaboutfashionandbeautyinfluencers AT mariadelmargonzalezlopez percepciondelpublicosobreinfluencersdelsectormodaybelleza |