Implementation of Chatbot in Online Commerce, and Open Innovation
This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads, comparing th...
| Main Authors: | , , , |
|---|---|
| 格式: | info:eu-repo/semantics/article |
| 语言: | English |
| 出版: |
MDPI
2021
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10835/12002 |