Implementation of Chatbot in Online Commerce, and Open Innovation
This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads, comparing th...
| Hauptverfasser: | , , , |
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| Format: | info:eu-repo/semantics/article |
| Sprache: | English |
| Veröffentlicht: |
MDPI
2021
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| Schlagworte: | |
| Online Zugang: | http://hdl.handle.net/10835/12002 |