Implementation of Chatbot in Online Commerce, and Open Innovation

Implementation of Chatbot in Online Commerce, and Open Innovation

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads, comparing th...

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Detaylı Bibliyografya
Asıl Yazarlar: Illescas-Manzano, María D., Vicente López, Noé, Afonso González, Nuno, Cristofol Rodríguez, Carmen
Materyal Türü: info:eu-repo/semantics/article
Dil:English
Baskı/Yayın Bilgisi: MDPI 2021
Konular:
chatbot
consumer perception
ManyChat
lead
lead magnet
Facebook
digital marketing
funnel
flow
Messenger
digital communication
Online Erişim:http://hdl.handle.net/10835/12002

Internet

http://hdl.handle.net/10835/12002

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