The impact of the COVID-19 health crisis on tourist evaluation and behavioural intentions in Spain: implications for market segmentation analysis
This research aims to examine consumers’ evaluation and expected behaviour changes that may arise in the wake of COVID-19 and to develop a market segmentation. Rooted in the prospect theory, after reviewing health crises, data were collected from a Spanish sample (n = 1,000) relating to changes in c...
| Main Authors: | , , , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Taylor and Francis Group
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14831 |