Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation
This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multicha...
Główni autorzy: | , , , |
---|---|
Format: | info:eu-repo/semantics/article |
Język: | English |
Wydane: |
IGI Global
2023
|
Hasła przedmiotowe: | |
Dostęp online: | http://hdl.handle.net/10835/14837 |