Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation
This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multicha...
| Main Authors: | , , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
IGI Global
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14837 |