Integrated Market-related Internal Communication: Development of the Construct
Although companies are increasingly using integrative communication processes to develop and improve market information dissemination, research in marketing has typically conceptualised and measured dissemination in terms of the use and frequency of information-sharing activities. In view of this as...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Sage
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14879 |