Integrated Market-related Internal Communication: Development of the Construct
Although companies are increasingly using integrative communication processes to develop and improve market information dissemination, research in marketing has typically conceptualised and measured dissemination in terms of the use and frequency of information-sharing activities. In view of this as...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Sage
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14879 |
| _version_ | 1789406575260073984 |
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| author | Jiménez Castillo, David Sánchez Pérez, Manuel |
| author_facet | Jiménez Castillo, David Sánchez Pérez, Manuel |
| author_sort | Jiménez Castillo, David |
| collection | DSpace |
| description | Although companies are increasingly using integrative communication processes to develop and improve market information dissemination, research in marketing has typically conceptualised and measured dissemination in terms of the use and frequency of information-sharing activities. In view of this asynchrony between theory and practice, this research explores the above neglected domain of market information dissemination, proposing a new construct that we call ‘integrated market-related internal communication’ (IMIC), which encompasses the integrative communication processes implemented by firms aimed at enhancing employees' market information processing. After conceptualising IMIC as a four-dimensional construct, we developed and validated a measurement instrument for assessing this emergent concept. In particular, the proposed dimensions were confirmed as reflective factors of the higher order-construct IMIC, and nomological validity was assessed by demonstrating the positive influence of IMIC on both employees' capacity to assimilate market information and shared interpretation of this information. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-14879 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2023 |
| publisher | Sage |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-148792023-12-21T12:33:57Z Integrated Market-related Internal Communication: Development of the Construct Jiménez Castillo, David Sánchez Pérez, Manuel Marketing Internal communication Scale development Market communication Integrated Marketing Communication Although companies are increasingly using integrative communication processes to develop and improve market information dissemination, research in marketing has typically conceptualised and measured dissemination in terms of the use and frequency of information-sharing activities. In view of this asynchrony between theory and practice, this research explores the above neglected domain of market information dissemination, proposing a new construct that we call ‘integrated market-related internal communication’ (IMIC), which encompasses the integrative communication processes implemented by firms aimed at enhancing employees' market information processing. After conceptualising IMIC as a four-dimensional construct, we developed and validated a measurement instrument for assessing this emergent concept. In particular, the proposed dimensions were confirmed as reflective factors of the higher order-construct IMIC, and nomological validity was assessed by demonstrating the positive influence of IMIC on both employees' capacity to assimilate market information and shared interpretation of this information. 2023-12-21T12:33:57Z 2023-12-21T12:33:57Z 2013-07-01 info:eu-repo/semantics/article Jimenez-Castillo, D., & Sanchez-Perez, M. (2013). Integrated Market-related Internal Communication: Development of the Construct. International Journal of Market Research, 55(4), 563-585. https://doi.org/10.2501/IJMR-2013-048 1470-7853 2515-2173 http://hdl.handle.net/10835/14879 en https://doi.org/10.2501/IJMR-2013-048 International Campus of Excellence in Agrifood (ceiA3) Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Sage |
| spellingShingle | Marketing Internal communication Scale development Market communication Integrated Marketing Communication Jiménez Castillo, David Sánchez Pérez, Manuel Integrated Market-related Internal Communication: Development of the Construct |
| title | Integrated Market-related Internal Communication: Development of the Construct |
| title_full | Integrated Market-related Internal Communication: Development of the Construct |
| title_fullStr | Integrated Market-related Internal Communication: Development of the Construct |
| title_full_unstemmed | Integrated Market-related Internal Communication: Development of the Construct |
| title_short | Integrated Market-related Internal Communication: Development of the Construct |
| title_sort | integrated market-related internal communication: development of the construct |
| topic | Marketing Internal communication Scale development Market communication Integrated Marketing Communication |
| url | http://hdl.handle.net/10835/14879 |
| work_keys_str_mv | AT jimenezcastillodavid integratedmarketrelatedinternalcommunicationdevelopmentoftheconstruct AT sanchezperezmanuel integratedmarketrelatedinternalcommunicationdevelopmentoftheconstruct |