A model to improve management of banking customers
Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...
| Main Authors: | , , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Emerald
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/14884 |