A model to improve management of banking customers

A model to improve management of banking customers

Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Estrella Ramón, Antonia María, Sánchez Pérez, Manuel, Swinnen, Gilbert, Vanhoof, Koen
स्वरूप:	info:eu-repo/semantics/article
भाषा:	English
प्रकाशित:	Emerald 2023
विषय:	Customer lifetime Customer value management Customer relationship management Product portfolio management Latent class regression Hierarchical bayesian model
ऑनलाइन पहुंच:	http://hdl.handle.net/10835/14884

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