A model to improve management of banking customers

A model to improve management of banking customers

Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...

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Bibliografski detalji
Glavni autori: Estrella Ramón, Antonia María, Sánchez Pérez, Manuel, Swinnen, Gilbert, Vanhoof, Koen
Format: info:eu-repo/semantics/article
Jezik:English
Izdano: Emerald 2023
Teme:
Customer lifetime
Customer value management
Customer relationship management
Product portfolio management
Latent class regression
Hierarchical bayesian model
Online pristup:http://hdl.handle.net/10835/14884

Internet

http://hdl.handle.net/10835/14884

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