La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit

One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in...

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Bibliographic Details
Main Authors: Gázquez Abad, Juan Carlos, Sánchez Pérez, Manuel
Format: info:eu-repo/semantics/article
Language:Spanish / Castilian
Published: AEDEM (Academia Europea de Dirección y Economía de la Empresa) 2024
Subjects:
Online Access:http://hdl.handle.net/10835/15015