La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit
One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
AEDEM (Academia Europea de Dirección y Economía de la Empresa)
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15015 |