Insights into Closeness of Relationship as Determinant of Trust Within Marketing Channels

This article explores the role of closeness of relationship between channel members. Closeness is put forward as a genuine variable in channel relationships, as part of the processes that take place in marketing channel dyad interactions. Advances in theory of channel relationships are proposed by a...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Sánchez Pérez, Manuel, Mollá Descals, Alejandro
Μορφή: info:eu-repo/semantics/article
Γλώσσα:English
Έκδοση: Routledge 2024
Θέματα:
Διαθέσιμο Online:http://hdl.handle.net/10835/15036
https://doi.org/10.1300/J049v07n01_02