Insights into Closeness of Relationship as Determinant of Trust Within Marketing Channels

This article explores the role of closeness of relationship between channel members. Closeness is put forward as a genuine variable in channel relationships, as part of the processes that take place in marketing channel dyad interactions. Advances in theory of channel relationships are proposed by a...

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Detaylı Bibliyografya
Asıl Yazarlar: Sánchez Pérez, Manuel, Mollá Descals, Alejandro
Materyal Türü: info:eu-repo/semantics/article
Dil:English
Baskı/Yayın Bilgisi: Routledge 2024
Konular:
Online Erişim:http://hdl.handle.net/10835/15036
https://doi.org/10.1300/J049v07n01_02