Insights into Closeness of Relationship as Determinant of Trust Within Marketing Channels
This article explores the role of closeness of relationship between channel members. Closeness is put forward as a genuine variable in channel relationships, as part of the processes that take place in marketing channel dyad interactions. Advances in theory of channel relationships are proposed by a...
| Main Authors: | , |
|---|---|
| 格式: | info:eu-repo/semantics/article |
| 语言: | English |
| 出版: |
Routledge
2024
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10835/15036 https://doi.org/10.1300/J049v07n01_02 |