Insights into Closeness of Relationship as Determinant of Trust Within Marketing Channels
This article explores the role of closeness of relationship between channel members. Closeness is put forward as a genuine variable in channel relationships, as part of the processes that take place in marketing channel dyad interactions. Advances in theory of channel relationships are proposed by a...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Routledge
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15036 https://doi.org/10.1300/J049v07n01_02 |