Consumers Felt Commitment Towards Retailers: Index Development and Validation

This work seeks to develop an index of the consumer's felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodo...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Sánchez Pérez, Manuel, Iniesta Bonillo, María Angeles
Format: info:eu-repo/semantics/article
Sprache:English
Veröffentlicht: Springer 2024
Schlagworte:
Online Zugang:http://hdl.handle.net/10835/15039
https://doi.org/10.1007/s10869-004-0545-7