An index for measuring horizontal differentiation in hospitality

Amid a continuous and evolving offer of new services, the hospitality industry is immersed in a highly competitive changing environment, being differentiation an essential strategy to survive and gain a competitive advantage. As a consequence, a differentiation strategy is continuously being defined...

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מידע ביבליוגרפי
Main Authors: Illescas Manzano, María Dolores, Sánchez Pérez, Manuel, Martínez Puertas, Sergio
פורמט: info:eu-repo/semantics/article
שפה:English
יצא לאור: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia 2024
נושאים:
גישה מקוונת:http://hdl.handle.net/10835/15044