An index for measuring horizontal differentiation in hospitality

Amid a continuous and evolving offer of new services, the hospitality industry is immersed in a highly competitive changing environment, being differentiation an essential strategy to survive and gain a competitive advantage. As a consequence, a differentiation strategy is continuously being defined...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Illescas Manzano, María Dolores, Sánchez Pérez, Manuel, Martínez Puertas, Sergio
বিন্যাস: info:eu-repo/semantics/article
ভাষা:English
প্রকাশিত: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia 2024
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://hdl.handle.net/10835/15044