An index for measuring horizontal differentiation in hospitality
Amid a continuous and evolving offer of new services, the hospitality industry is immersed in a highly competitive changing environment, being differentiation an essential strategy to survive and gain a competitive advantage. As a consequence, a differentiation strategy is continuously being defined...
| Główni autorzy: | , , |
|---|---|
| Format: | info:eu-repo/semantics/article |
| Język: | English |
| Wydane: |
Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia
2024
|
| Hasła przedmiotowe: | |
| Dostęp online: | http://hdl.handle.net/10835/15044 |