A linguistic analysis of the dominant axiological values in Moroccan drink brand names

Brand designers often consciously or unconsciously make use of cognitive operations to convey positive values to brand names. This paper aims to look into the most prominent axiological values in Moroccan drink brand names and how they are introduced through cognitive operations such as comparison...

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Detaylı Bibliyografya
Asıl Yazarlar: Cortés De Los Ríos, María Enriqueta, El Yamlahi, Fátima
Materyal Türü: info:eu-repo/semantics/article
Dil:English
Baskı/Yayın Bilgisi: Universidad de Las Palmas de Gran Canaria, España 2024
Konular:
Online Erişim:http://hdl.handle.net/10835/15185