A linguistic analysis of the dominant axiological values in Moroccan drink brand names

Brand designers often consciously or unconsciously make use of cognitive operations to convey positive values to brand names. This paper aims to look into the most prominent axiological values in Moroccan drink brand names and how they are introduced through cognitive operations such as comparison...

詳細記述

書誌詳細
主要な著者: Cortés De Los Ríos, María Enriqueta, El Yamlahi, Fátima
フォーマット: info:eu-repo/semantics/article
言語:English
出版事項: Universidad de Las Palmas de Gran Canaria, España 2024
主題:
オンライン・アクセス:http://hdl.handle.net/10835/15185