A linguistic analysis of the dominant axiological values in Moroccan drink brand names
Brand designers often consciously or unconsciously make use of cognitive operations to convey positive values to brand names. This paper aims to look into the most prominent axiological values in Moroccan drink brand names and how they are introduced through cognitive operations such as comparison...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Universidad de Las Palmas de Gran Canaria, España
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15185 |