Cognitive Operations in Eco-Friendly Car Advertising
ABSTRACT. This paper presents a corpus-based analysisof printedeco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil thecontent cognitive operations (f...
| Main Authors: | , |
|---|---|
| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Universidad de Murcia
2024
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15186 |