MEANING CONSTRUCTION IN PRINT BEER ADS

Abstract. The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising. It analyses the role of these conceptual mechanisms from...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Negro Alousque, Isabel, Cortés De Los Ríos, María Enriqueta
Aineistotyyppi: info:eu-repo/semantics/article
Kieli:English
Julkaistu: Universidad de Zaragoza: Departamento de Filología Inglesa y Alemana 2024
Aiheet:
Linkit:http://hdl.handle.net/10835/15192