MEANING CONSTRUCTION IN PRINT BEER ADS

Abstract. The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising. It analyses the role of these conceptual mechanisms from...

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书目详细资料
Main Authors: Negro Alousque, Isabel, Cortés De Los Ríos, María Enriqueta
格式: info:eu-repo/semantics/article
语言:English
出版: Universidad de Zaragoza: Departamento de Filología Inglesa y Alemana 2024
主题:
在线阅读:http://hdl.handle.net/10835/15192