La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas
Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works have considered the differential character of these...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
IPAM, Marketing Business School
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15198 |