La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas
Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works have considered the differential character of these...
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
IPAM, Marketing Business School
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15198 |
| _version_ | 1789406662727041024 |
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| author | Jiménez Guerrero, José Felipe Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel |
| author_facet | Jiménez Guerrero, José Felipe Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel |
| author_sort | Jiménez Guerrero, José Felipe |
| collection | DSpace |
| description | Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works have considered the differential character of these products, seeing, among others, aspects such as origin country, or production method. This work analyzes the importance of product differentiation in evaluation process as determinant to build consumer´s preferences, applying the case of vegetables purchase. With this, we aim to contrast, by a regression analysis, if some of consumer´s attitudes, attached to origin country and production method attributes, influence their vegetables evaluation in the buying process. Results show that the consideration for these attributes affirms their differential character as well as indicate the existence of an evaluation phase in frequent buy goods. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-15198 |
| institution | Universidad de Cuenca |
| language | Spanish / Castilian |
| publishDate | 2024 |
| publisher | IPAM, Marketing Business School |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-151982024-01-16T13:57:50Z La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas Differentiation in the Consumer Evaluation Process: Application to Vegetables Products Jiménez Guerrero, José Felipe Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel Consumer buying process Ethnocentrism Fresh vegetables products Food safety Implication Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works have considered the differential character of these products, seeing, among others, aspects such as origin country, or production method. This work analyzes the importance of product differentiation in evaluation process as determinant to build consumer´s preferences, applying the case of vegetables purchase. With this, we aim to contrast, by a regression analysis, if some of consumer´s attitudes, attached to origin country and production method attributes, influence their vegetables evaluation in the buying process. Results show that the consideration for these attributes affirms their differential character as well as indicate the existence of an evaluation phase in frequent buy goods. 2024-01-16T13:57:50Z 2024-01-16T13:57:50Z 2009 info:eu-repo/semantics/article Jiménez Guerrero, J.F., Gázquez Abad, J.C., & Sánchez Pérez, M. (2009). La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas. Revista Portuguesa de Marketing, (25), 45-58. 0873-2949 http://hdl.handle.net/10835/15198 es Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess IPAM, Marketing Business School |
| spellingShingle | Consumer buying process Ethnocentrism Fresh vegetables products Food safety Implication Jiménez Guerrero, José Felipe Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title | La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title_full | La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title_fullStr | La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title_full_unstemmed | La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title_short | La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas |
| title_sort | la diferenciación del producto en el proceso de evaluación del consumidor: una aplicación a los productos hortícolas |
| topic | Consumer buying process Ethnocentrism Fresh vegetables products Food safety Implication |
| url | http://hdl.handle.net/10835/15198 |
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