Caracterización de los individuos propensos al cambio de canal de televisión
Zapping is one of the main problems faced by advertisers and TV networks nowadays. These agents try to lessen zapping behaviour through new advertising and scheduling strategies. However, the first step to solve the problem is to be aware of this behaviour from examining TV viewers in depth. The pre...
| Main Authors: | , , , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
Portal Universia
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15199 |