Caracterizando a los consumidores en los mercados de consumo de alta frecuencia
FMCG market segmentation is very interesting for the company, since this kind of goods have special features in terms of price strategies, price promotions, mass advertising or brand strategies. This paper develops a segmentation approach using panel data in order to identify market segments and des...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
Portal Universia
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15202 |