Caracterizando a los consumidores en los mercados de consumo de alta frecuencia
FMCG market segmentation is very interesting for the company, since this kind of goods have special features in terms of price strategies, price promotions, mass advertising or brand strategies. This paper develops a segmentation approach using panel data in order to identify market segments and des...
| 主要な著者: | , |
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| フォーマット: | info:eu-repo/semantics/article |
| 言語: | Spanish / Castilian |
| 出版事項: |
Portal Universia
2024
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10835/15202 |