Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products
Consumers in Western markets are often called against foreign-made products and their country-of-origin (COO), particularly against controversial COOs and products. As a result, Asian emerging countries and their manufacturing industries (e.g., apparel, toys, or chemicals) have become major targets...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Wiley
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15207 |