How do controversial foreign country images affect consumers?
Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
| Published: |
Wiley
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15208 |